IMPAKT Hybrid Principles: Difference between revisions

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'''<u>Hypotheses: Our Starting Point</u>'''
Hybrid Formats is the fruit of the research being conducted over the past year at IMPAKT as part of the project The New Social. We have been designing and testing different innovative event formats that engage both online and in-venue event participants. The best of these strategies blend audiences and curate experiences that make the best of both environments.


''Hypotheses we had starting these projects:''
Successful hybrid (online/offline) events activate and involve all of its attendees. In-venue guests are treated as the default, while online audiences are too often treated as an after-thought. It is easy to overlook how alienated and isolated an online guest can feel during a hybrid event. But, on the other hand, online formats also provide the opportunity to give access to content in dynamic and personal ways. These online experiences– and the groups enjoying them– are often out of view from the in-venue participants who remain ignorant to their existence. Designing events needs to be multi-faceted and account for psycho-social experiences as well as practical production issues.


Online audiences are too often given a second-class ticket to the events they attend. At IMPAKT our aim has been to develop tools that create  an equally high quality event for both in-venue and online guests.
The following 6 principles are a framework that we have used when designing hybrid events when considering the various dimensions at work in any given event. These are not dogmatic one-size fits all rules. Rather, these principles offer a criteria of the core considerations for successful hybrid events that need to be weighed against one another. The tools and strategies that you take away from this documentation are best applied when they are customised to the particular demands of a specific event.


It is easy to overlook how alienated an online guest can feel in a hybrid event. We have found that the biggest  challenge is to create environments with a low threshold for online participation.
Clicking through each term will bring you to in-depth explanations of each concept. Each principle is elaborated in concrete terms through examples of how we implemented it in our past events through [[IMPAKT Case Studies|case studies]].


Over the past year we have been testing different strategies to blend these audiences and curate experiences that make the best of both in-person and digital environments. We took the following 9 principles as a framework to test different strategies and tools.
Feel free to navigate per principle, or to browse per event to understand our perspective on hybrid event design. 
{| class="wikitable"
|+
!Principles
!Our Case Studies
|-
|
# [[Keep it Simple|Keep it simple]]
# [[Make it Participatory|Make it participatory]]
# [[Collectivity|Cultivate Collectivity]]
# [[Create Comfort|Create comfort]]
# [[Contextualise]]
# [[Fair Tech Choices|Fair tech choices]]
|
#[[IMPAKT Festival]]
#[[IMPAKT Web Portal|Web Portal]]
#[[Rooftop Bar|Rooftop Bar & Host]]
#[[Professionals Programme (2022)]]
#[[IMPAKT TV]]
#[[Wine tasting]] 1.0 & 2.0
#[[CODE Project|CODE]] ''Reclaiming Digital Agency'' (2022, 2023)
#[[Bal Masqué]]
#[[Full Spectrum Curatorship Program]]
|}


Click through to see what we mean by each term, and to browse how we implemented each one in related event case studies.
Note: If you are looking for hands-on practical advice we have developed from past experience check out our [[Tips & Tools]] page.


Check out our <Tips & Tools> page if  you want a more global overview of our take-aways.
<br>
 
<noinclude>
# Keep it simple
{{:IMPAKT Main Menu}}
# Make it participatory
<noinclude>
# [[Collectivity|Cultivate collectivity]]
# Create an atmosphere
# Mimic the familiar
# Contextualise
# Consider Fair Tech

Latest revision as of 11:26, 12 April 2023

Hybrid Formats is the fruit of the research being conducted over the past year at IMPAKT as part of the project The New Social. We have been designing and testing different innovative event formats that engage both online and in-venue event participants. The best of these strategies blend audiences and curate experiences that make the best of both environments.

Successful hybrid (online/offline) events activate and involve all of its attendees. In-venue guests are treated as the default, while online audiences are too often treated as an after-thought. It is easy to overlook how alienated and isolated an online guest can feel during a hybrid event. But, on the other hand, online formats also provide the opportunity to give access to content in dynamic and personal ways. These online experiences– and the groups enjoying them– are often out of view from the in-venue participants who remain ignorant to their existence. Designing events needs to be multi-faceted and account for psycho-social experiences as well as practical production issues.

The following 6 principles are a framework that we have used when designing hybrid events when considering the various dimensions at work in any given event. These are not dogmatic one-size fits all rules. Rather, these principles offer a criteria of the core considerations for successful hybrid events that need to be weighed against one another. The tools and strategies that you take away from this documentation are best applied when they are customised to the particular demands of a specific event.

Clicking through each term will bring you to in-depth explanations of each concept. Each principle is elaborated in concrete terms through examples of how we implemented it in our past events through case studies.

Feel free to navigate per principle, or to browse per event to understand our perspective on hybrid event design.

Principles Our Case Studies
  1. Keep it simple
  2. Make it participatory
  3. Cultivate Collectivity
  4. Create comfort
  5. Contextualise
  6. Fair tech choices
  1. IMPAKT Festival
  2. Web Portal
  3. Rooftop Bar & Host
  4. Professionals Programme (2022)
  5. IMPAKT TV
  6. Wine tasting 1.0 & 2.0
  7. CODE Reclaiming Digital Agency (2022, 2023)
  8. Bal Masqué
  9. Full Spectrum Curatorship Program

Note: If you are looking for hands-on practical advice we have developed from past experience check out our Tips & Tools page.