IMPAKT

Hypotheses: Our Starting Point

1. Do less and keep it simple
2. Make it personal

Hypothesis at start of the project:

Online audiences are too often given a second-class ticket to the events they attend. At IMPAKT our aim has been to develop tools that create  an equally high quality event for both in-venue and online guests.

It is easy to overlook how alienated an online guest can feel in a hybrid event. We have found that the biggest  challenge is to create environments with a low threshold for online participation.

Over the past year we have been testing different strategies to blend these audiences and curate experiences that make the best of both in-person and digital environments. We took the following 9 principles as a framework to test different strategies and tools.

Click through to see what we mean by each term, and to browse how we implemented each one in related event case studies.

Check out our <Tips & Tools> page if  you want a more global overview of our take-aways.

We can create low thresholds via

1. Activation – make everyone a participant
2. Collectivity – share across the divide
3. Setup – playful approaches
4. Awareness – presence through avatars, names …
5. Mimicry – spaces that look and feel ‘familiar’
6. Context – existing modes of engagement
7. Atmosphere – informal, safe, comfortable
8. Initiative – interactions, questions, prompts

Visibility – privacy, interaction thresholds