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Principles

Keep it simple
Do Less Do less and keep it as simple as possible. Less is more might seem cliché but it is a good rule of thumb. Use Tech Wisely Use technological features, apps, and software wisely. Beta-testing new features and using the latest technology can be tempting. New innovations can be exciting purely for novelty reasons. But the most important consideration is whether the tools you are using support the vision of the event you want to create. Technology can promote interaction, but it can also just as easily stand in the way. Be sure that all aspects of your design add to, rather than take away, from the kind of personal interaction you want.	IMPAKT Festival Web Portal Rooftop Bar & Host IMPAKT TV Bal Masqué

Make it Participatory

Everyone is a participant

Make everyone a participant. Even events that have a presenter-spectator division are made better by everyone feeling invited to participate. Minimizing the division of roles between presenters and audience can promote active engagement and a more open exchange of ideas.

Be Clear

The quality of audience engagement is only as good as the instructions you give them. Encourage people to interact and make it clear how these interactions can happen. Give clear prompts and offer a clear structure. People need to understand what they can do and how and when they can take the initiative to interact.

Make it fun

Game and play concepts stimulate our brains better than boring ones. Playful approaches and games create welcoming settings that can lower the threshold for participation. Set clear rules and expectations for the space and invite attendees to get creative and have fun.

Language!

The language you use shapes the space. Use the language that includes your potential audience in the best possible way. This is not just about the choice between English or Dutch, but also the choice between colloquial, conversational, academic or analytical approach of your event.

Related Contributions

Cultivate Collectivity
Show Your Audience The way people can see or feel the presence of each other will help create a collective experience. This can be done via video, with avatars, signals, numbers, names, et cetera. Choose the visibility that fits the mood of your event. Synchronise Having the audience simultaneously engage in the same activities can create a synchronic connection. Spatial distance from one another seems less important when invited to participate in a particular moment with others.	IMPAKT Festival Web Portal Rooftop Bar & Host Professionals Programme (2022) CODE Reclaiming Digital Agency (2022, 2023) Bal Masqué Full Spectrum Curatorship Program The Hmm @ 4 Locations