Contextualise

IMPAKT Principle #5: Contextualise

Make it relatable

Try to address or include things everyone can relate to or has an opinion about. This will make conversation between online and offline easier.

Find Your Audience

Connecting hybrid/online events to existing (offline) events can increase your chance of a bigger turn-out. An additional plus is that connecting hybrid/online events to pre-existing offline events can attract an audience that is already likely in an outgoing mood and interested in being extroverted.

Connect

If you can offer your audience something they are very interested in and actively involved with they will be more interested in interaction and participation. An extreme niche topic can be very suitable for an online event, as long as you find the audience it connects with.

• Festival

  IMPAKT Festival

• Rooftop Bar.jpg

  Rooftop Bar

• IMPAKT TV

  IMPAKT TV

• 

  Wine Tasting

• CODE

  CODE Project

• 

  The Hmm @ 4 Locations

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Main Menu	Principles	Our Case Studies
Toolkit Main Page IMPAKT Landing Page IMPAKT Principles IMPAKT Case Studies	Keep it simple Make it participatory Cultivate Collectivity Create comfort Contextualise Fair tech choices	IMPAKT Festival Web Portal Rooftop Bar & Host Professionals Programme (2022) IMPAKT TV Wine tasting 1.0 & 2.0 CODE Reclaiming Digital Agency (2022, 2023) Bal Masqué Full Spectrum Curatorship Program The Hmm @ 4 Locations Project Stargaze by Roos Groothuizen and Derk Over The Great Idle by Benjamin Pompe