Collectivity
I.e. Sharing is caring. Physical objects like goodie bags or merch; drinks or smells shared across geographic locations; or even just watching the same clip simultaneously. All of these things create shared experiences that build bonds of community and make any one guest feel more a part of the collective.
Event eg:
Wine tasting
- Wines, sense games, music, break out rooms
Roof top bar
(The Hmm @ 4 locations)
Professional’s program Festival 2022
Bal Masqué
- Music/party