IMPAKT Hybrid Principles

Hypotheses: Our Starting Point

Hypotheses we had starting these projects:

Online audiences are too often given a second-class ticket to the events they attend. At IMPAKT our aim has been to develop tools that create an equally high quality event for both in-venue and online guests.

It is easy to overlook how alienated an online guest can feel in a hybrid event. We have found that the biggest challenge is to create environments with a low threshold for online participation.

Over the past year we have been testing different strategies to blend these audiences and curate experiences that make the best of both in-person and digital environments. We took the following 9 principles as a framework to test different strategies and tools.

Click through to see what we mean by each term, and to browse how we implemented each one in related event case studies.

Keep it simple
Make it participatory
Cultivate collectivity
Create an atmosphere
Mimic the familiar
Contextualise
Consider Fair Tech

Note: If you are looking for hands-on practical advice we have developed from past experience check out our Tips & Tools page.